Privacy Policy

Neon Road Ltd
Last updated: 24 October 2026

1. Introduction

At Neon Road Ltd, we respect your privacy and are committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and protect your information when you visit our website, interact with our advertising, register your interest in property opportunities, join our WhatsApp group, attend our webinars or use our services.

We process personal information in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and other applicable data protection legislation.

Who we are

Neon Road Ltd is a UK property business providing property deal sourcing, guaranteed rent solutions and related property services.

Neon Road Ltd is the data controller responsible for the personal information covered by this policy.

2. Information we collect

Depending on how you interact with us, we may collect the following information:

  • Contact information: Your name, email address, telephone number and other contact details.

  • Property interests: The types of property opportunities you're interested in, preferred deal sizes, investment strategies and purchasing timeframe.

  • Property information: Property addresses, ownership details and information provided when enquiring about guaranteed rent or other property services.

  • Registration information: Information submitted through our website, advertising platforms, online forms, webinars and other registration methods.

  • Customer and transaction information: Details of enquiries, property transactions, services purchased, agreements, payments and previous communications.

  • Marketing preferences: Your communication preferences, consent choices and records of when and how these were provided.

  • Website and advertising information: Information about website visits, advertising interactions, referral sources, device information, cookie preferences and campaign engagement.

We aim to collect only the information necessary for the relevant purpose.

3. How we collect your information

We may collect information directly from you or through third-party services and platforms.

This includes:

  • Our website, landing pages and contact forms.

  • Advertising campaigns and lead generation forms.

  • Social media platforms, including Facebook, Instagram, Google, YouTube, TikTok, Reddit, LinkedIn and other digital advertising platforms.

  • Webinar registrations, online events and educational content.

  • WhatsApp, email, telephone and other communication channels.

  • Property enquiry, reservation and transaction forms.

  • Customer relationship management (CRM) systems.

  • Analytics, advertising measurement and campaign tracking technologies.

  • Property owners, business partners and other relevant parties involved in an enquiry or transaction, where appropriate.

The platforms and technologies used may change over time. Not all the services listed above are necessarily used at any given time.

Where information is collected through a third-party platform, that platform may also process your information in accordance with its own privacy policy.

4. How we use your information

We may use your personal information to:

  • Process registrations and respond to enquiries.

  • Understand your property requirements, preferences and interests.

  • Assess the relevance or suitability of property opportunities and services.

  • Provide access to property deal updates and WhatsApp groups where requested.

  • Contact you about enquiries, services and opportunities you've expressed interest in.

  • Manage customer relationships and property transactions.

  • Process webinar registrations and send relevant event information.

  • Send marketing communications where permitted by applicable law.

  • Manage and improve our advertising campaigns across digital platforms.

  • Measure registrations, enquiries, customer engagement and sales generated by marketing activity.

  • Improve our website, content, marketing and services.

  • Meet our legal, regulatory and contractual obligations.

We will only process personal information where we have an appropriate lawful basis and will not use it for incompatible purposes without meeting the applicable legal requirements.

5. Advertising, lead generation and social media platforms

Neon Road may advertise its services and collect enquiries through a range of online advertising platforms.

These may include, but are not limited to:

  • Meta (Facebook and Instagram)

  • Google Ads and YouTube

  • TikTok

  • Reddit

  • LinkedIn

  • Other search engines, social media platforms, advertising networks and lead generation services

Depending on the platform and campaign, you may be invited to complete a registration form directly within the platform or be directed to our website or a dedicated landing page.

Information collected

When you complete a registration or enquiry form, we may collect:

  • Your name and contact details.

  • The types of property opportunities you're interested in.

  • Your preferred deal size or property strategy.

  • Your intended purchasing timeframe.

  • Answers to relevant qualifying questions.

  • Your communication preferences and marketing permissions.

  • Information identifying the campaign or source of your enquiry.

How we use this information

We use this information to:

  • Process your registration or enquiry.

  • Understand your requirements and interests.

  • Assess whether particular services or opportunities may be relevant to you.

  • Invite you to join our WhatsApp group where requested.

  • Contact you about your enquiry.

  • Record and manage your information in our CRM.

  • Measure advertising performance, lead quality and resulting sales.

Information may initially be held within the advertising platform and subsequently transferred or imported into our CRM or other business systems.

Some forms may use your answers to determine which questions or next steps are presented, or whether you meet the criteria for a particular opportunity. We will assess any automated decision-making that could have legal or similarly significant effects and provide any additional information and safeguards required by law.

Advertising measurement and audience targeting

Where appropriate and permitted by law, we may use advertising and analytics technologies to:

  • Understand which advertisements and campaigns generate enquiries.

  • Measure website activity, registrations and conversions.

  • Understand the effectiveness of different marketing channels.

  • Show relevant advertisements to people who have interacted with our website or advertising.

  • Create advertising audiences based on permitted customer or website information.

  • Improve the relevance and effectiveness of future campaigns.

This may involve cookies, pixels, conversion tracking tools, advertising identifiers or other similar technologies.

Where these activities require consent, we will seek it before using the relevant technologies or personal information.

If we use customer information to create advertising audiences or share conversion data with advertising platforms, we will ensure that an appropriate lawful basis and relevant transparency and other requirements are met.

Each advertising platform may also process information independently in accordance with its own privacy policy.

6. WhatsApp property deals group

Neon Road operates WhatsApp groups or communities where people can receive information about property opportunities.

When you complete a registration form, you may be invited to join one of these groups.

Joining WhatsApp is optional and requires you to take a separate action after registering.

If you join, we may use your WhatsApp contact details to administer your membership and provide the property updates you've requested.

WhatsApp is operated by a third party and has its own privacy practices. The personal information visible to others depends on the WhatsApp features, group type and privacy settings in use.

You can leave the group at any time through WhatsApp.

Joining our WhatsApp group does not automatically mean you have agreed to receive unrelated marketing communications through email, SMS or private messages.

7. Marketing communications

We may contact you about property opportunities, services, webinars or other information relevant to your enquiry or interests.

Depending on your preferences and the permissions we hold, this may include communications through:

  • Email

  • SMS

  • WhatsApp

  • Telephone

  • Social media messaging

  • Other relevant communication channels

We will comply with applicable UK GDPR and Privacy and Electronic Communications Regulations (PECR) requirements when sending marketing communications.

Where consent is required, we will obtain it before sending marketing messages.

Where another lawful basis or applicable marketing exemption is available, we will ensure the relevant conditions are satisfied.

We may record your marketing preferences, consent status, the source and date of your permission, and any requests to stop receiving communications.

You can withdraw your consent or opt out of direct marketing at any time by contacting team@neonroad.co.uk or using the unsubscribe or opt-out options provided.

8. Webinars and online events

When you register for a Neon Road webinar, online presentation or other event, we may collect your contact details and registration information.

We use this information to:

  • Register you for the event.

  • Send confirmation and reminder communications.

  • Provide access to the event or recording.

  • Send relevant follow-up information about the event or your enquiry.

  • Respond to questions or requests for further information.

  • Understand attendance and engagement to improve future events.

Our webinar and event providers may also process registration, attendance and engagement information.

Where follow-up communications constitute direct marketing, we will comply with the applicable marketing rules.

9. Customer relationship management and sales tracking

We use customer relationship management systems, including HubSpot, to manage enquiries, customer relationships and property transactions.

Information recorded may include:

  • Contact details.

  • Registration source and advertising campaign.

  • Property interests and qualifying answers.

  • WhatsApp membership status.

  • Communication history and marketing preferences.

  • Property enquiries and transaction details.

  • Services purchased, sales values and transaction dates.

This information helps us provide our services, manage customer relationships and understand how enquiries progress into property transactions.

We may also use this information to measure the effectiveness of our marketing campaigns and identify which channels generate enquiries and customers.

Access to CRM information is restricted to authorised individuals and service providers who require it for legitimate business purposes.

10. Our legal basis for processing information

We rely on different lawful bases depending on how and why your information is processed.

Legitimate interests

We may rely on legitimate interests to respond to enquiries, manage customer relationships, administer our business, improve our services and undertake appropriate business analysis, provided those interests are not overridden by your rights and freedoms.

Contractual necessity

Where processing is necessary to take steps at your request before entering into a contract or to fulfil an agreement with you.

Consent

Where you have provided valid consent for a particular activity, such as certain marketing communications or the use of non-essential cookies and advertising technologies.

Legal obligations

Where processing is necessary to comply with legal, regulatory, accounting or other statutory obligations.

The lawful basis will depend on the particular activity. We will assess this before processing personal information for a new purpose.

Where we rely on consent, you may withdraw it at any time.

11. How we share your information

We may share personal information with third-party service providers and business partners where necessary for the purposes described in this policy.

These may include:

  • Advertising and lead generation platforms.

  • CRM and customer management providers.

  • Website hosting, form and landing page providers.

  • Email, messaging and communications providers.

  • Webinar and online event platforms.

  • Analytics, measurement and advertising technology providers.

  • Property owners, operators and relevant transaction partners.

  • Solicitors, accountants, professional advisers and other service providers.

  • Regulatory authorities where legally required.

We only share information where there is an appropriate lawful basis and take reasonable steps to ensure it is handled securely.

We do not sell personal information to third parties.

Some providers process information on our behalf, while others may act as independent data controllers under their own privacy policies.

12. International data transfers

Some of the technology platforms and service providers we use may process or store personal information outside the United Kingdom.

Where personal information is transferred internationally, we will ensure that the transfer complies with applicable UK data protection requirements.

This may include reliance on UK adequacy regulations, appropriate contractual safeguards or other legally recognised transfer mechanisms.

You may contact us for more information about relevant international data transfers and safeguards.

13. How long we keep your information

We retain personal information only for as long as necessary for the purposes for which it was collected, subject to applicable legal and regulatory obligations.

Retention depends on factors including:

  • The nature of your enquiry.

  • Whether you remain an active prospect or customer.

  • Whether you have purchased services or entered into an agreement.

  • Whether information is required for legal, financial or regulatory purposes.

  • Whether you have withdrawn consent or requested deletion.

We review records periodically and remove or anonymise personal information that is no longer required.

Certain customer, contractual and financial records may be retained for longer periods where legally necessary.

14. Cookies and website analytics

Our website and campaign landing pages may use cookies, pixels and similar technologies.

These may include:

  • Essential technologies required for website functionality.

  • Analytics technologies used to understand visitor activity.

  • Advertising technologies used to measure campaign performance.

  • Technologies used for advertising attribution, retargeting and audience measurement.

Where required by law, we will obtain your consent before using non-essential cookies or similar technologies.

You can manage or withdraw your cookie preferences using the controls available on our website, where applicable.

We may provide additional information about specific cookies and technologies through a separate cookie notice or consent management tool.

15. Your data protection rights

Under UK data protection law, you may have the right to:

  • Request access to your personal information.

  • Request correction of inaccurate information.

  • Request deletion of your information.

  • Restrict or object to certain processing.

  • Request transfer of your information where applicable.

  • Withdraw consent where processing is based on consent.

  • Object to the use of your information for direct marketing.

  • Exercise rights relating to certain automated decisions, where applicable.

To exercise your rights, please contact team@neonroad.co.uk.

You also have the right to complain to the Information Commissioner's Office (ICO):

https://ico.org.uk

We would appreciate the opportunity to address your concerns directly.

16. Protecting your information

We take appropriate technical and organisational measures to protect personal information against unauthorised access, misuse, loss or disclosure.

Access to personal information is limited to authorised individuals and service providers who require it for legitimate business purposes.

While no online system can guarantee absolute security, we take reasonable steps to safeguard the information we process.

17. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business activities, services, technology or legal requirements.

Where changes materially affect how we use your information, we will take appropriate steps to notify you or obtain additional consent where required.

The latest version will be published on our website, with the date of the most recent update displayed above.

18. Contact us

For questions about this Privacy Policy or how we process personal information, please contact:

Neon Road Ltd

Email: team@neonroad.co.uk
Website: https://www.neonroad.co.uk

Registered address: 6 Blenheim Court, Peppercorn Close, Peterborough, Cambridgeshire, PE1 2DU